Role
Product Designer
Client
Senior Capital
Duration
4 months
Time reading
5 minutes
Senior Capital App - Learn & Invest
PROBLEM
What's currently happening?
The population aged 60+ is rapidly growing and many older adults are being left behind by the increasing digitalization of financial services. Most existing banking and investment apps are designed for digitally fluent users, resulting in complex interfaces that fail to accommodate cognitive, visual, and motor limitations. As a result, older adults often struggle to confidently manage their finances, leading to: - High friction when using digital banking tools. - Increased dependence on others. - Greater vulnerability to fraud and poor financial decisions. This creates not only a usability problem, but also a product opportunity.
INSIGHTS
Market insights (Benchmarking)
I analyzed several investment and financial education apps such as Goin, Bux Zero and Fintual. While some platforms offer simplified interfaces and gamified experiences, most are clearly designed for younger, digitally fluent users. Key gaps identified: - Limited educational support for beginners. - Interfaces that still require high digital literacy. - Visual language and tone not aligned with older users. OPPORTUNITY: A product that prioritizes clarity, guidance and trust over speed and complexity.
User insights (Interviews)
I conducted 5 semi-structured interviews with older adults to explore their needs, barriers, and motivations. This is what they said:
1. “I’d like the app to be easy to use. The thing is, they’re usually not, at least not for people like me.” 2. “I only use basic things.” 3. “I’d like to learn more about how to grow my savings or invest my money.” 4. “If there’s something I don’t understand, I ask to a family member.”
Personas
To better empathize with our target audience, I developed ficticious personas that helped me understand their needs, wants, thought and priorities.
SOLUTION & DECISIONS
Senior Capital App
Creation of an app designed for adults over 60 who want to learn about financial education in an intuitive and easy-to-understand way, while being able to invest safely and effortlessly.
Key features
IMPACT & LEARNINGS
Reflection and takeaways
Through this project, I learned that every design decision should have a clear reason behind it. The real needs of users always come before our own design preferences, and continuous iteration is the key to improving and moving a project forward. Senior Capital goes beyond being a simple app prototype — it represents a replicable framework for building more inclusive fintech solutions in the future. Its mission is to empower older adults, foster autonomy and confidence, and create a bridge between financial education and safe, responsible investment.
Next steps
- Mid-term evaluation: Testing the app over a six-month period with real usage metrics would make it possible to measure financial knowledge retention and responsible investment behavior. - Conversational AI introduction: Integrating a voice or chat assistant would make it easier for users with motor or visual impairments to perform operations and receive explanations in natural language. This feature would reinforce the principle of universal accessibility while providing a 24/7 support channel. - Familiar ecosystem: Expanding the current notification system into a “financial wellbeing dashboard” would provide family members or assistants with anonymous activity indicators — for example, unusual transactions — helping to prevent fraud and enhance security.
